Privacy policy


When using our website you automatically generate information about your visit. Our website does not share your information with outside parties. respects the privacy of customers’ personal data. By visiting our website, you accept our terms and conditions of privacy and security.


Cookies are data files which the website can place on your computer or device when you visit our website for the first time. This data file is stored within the user’s Internet browser and our Site remembers the file. The information in the data file may be used to learn about how users browse the Site, how we can improve our services, etc. This enables to send certain information into users’ browsers to optimize their experience. Cookies may contain texts, numbers or information like dates, but no personal information regarding users are stored there. 


By accepting the Privacy Policy of 1104 by Mar and their use of cookies users give the firm permission to I.A.:

– identify users who have visited the website before and customize search and services to guests according to this identification
– to make the Site more accessible to users by e.g. remembering their earlier actions on the website
– to develop and improve the Site’s services by gaining insight into how it is used by guests
– to display ads to users
– to collect and send notices about the numbers of users and traffic on the website. uses Google Analytics for web measurements. For each visit to the website a few details are registered, I.A. time and date, search terms, which website referred guests to the Site and the type of browser and operating systems they use. This information or data may be used for website improvement and development, i.e. regarding materials most relevant to users etc. No further data are collected upon each visit and no attempts will be made to link such data to any personally identifiable data.

This service is utilized in much the same way as Google Analytics, e.g. to record number of visits and to identify broken links which users might click on and to improve user’s experience of the website as a whole.


It is possible that we collect identifiable personal data about you, I.A. your name, address, email and phone number in connection with your online orders with us or other communication we might have with you. For example, we record identifiable personal information which is necessary to make sure you receive your order promptly. Also, payment details and billing address in connection with invoices, personal details such as email, address, phone number and place of delivery. Payment details are solely used to receive your payment for any purchase you might make. All personal data which might be generated through use of cookies shall be managed and utilized in accordance to Icelandic Law and the the Data Protection Act no. 77/2000 regarding the use and management of personal data.


We concern ourselves with protecting personal data of our customers by using those security standards and means appropriate and in line with the nature of the data, details or information collected, regardless of whether they are received through our website or not. We make any and all reasonable and appropriate provisions possible to make sure such data, details or information are lost, stolen, accessed by outside parties, published, duplicated, utilized, tampered with or deleted. It is our emphasis to ensure data security around purchases through our website. The site uses a SSL-certificate, which means that all communications are in encrypted transport layers. This ensures the protection of data transport through the website.

SSL-certificates keeps malicious parties from accessing data which are sent through the website, such as passwords. With this certificate any information sent between online sources are encrypted and all data trafficking is securely delivered to the appropriate destination.